Dedicated to building safer, more reliable bicycles

The problems with traditional bicycles were obvious. At best they were unreliable, at worst they were unsafe. After touring dozens of facilities and seeing literally thousands of dysfunctional bikes, the wheels in my head started turning.

The solution-reinventing the bicycle-took a lot of thought.

I assembled a team of bicycle designers, engineers, metal experts and accident consultants with one goal in mind: build a better bike.

We started exploring the world for safer, more reliable parts. Chains, and all the accidents they cause were first to go. Then we replaced high-maintenance rubber tires with solid-polyurethane tires. The next big problem was rust. Problem solved with an aluminum alloy frame and stainless steel hardware.

If a part wasn't broke, we didn't fix it, like the classic rear coaster brake. If we couldn't find something, we invented it, like the Quick Adjust Seat Knob.

From grips to grease, every part has been tested for safety, reliability and durability. The parts alone cost more than many traditional industrial bikes retail for. We felt the only way to cut costs would be to cut corners, and we refused to compromise the quality of Rugged Cycles. One way we do keep costs down is by selling them factory direct. There's no middle man to mark up the price.

Because of Rugged Cycles' uncompromising quality, they eventually pay for themselves with money saved on parts and maintenance costs. In the end, cheaper bikes just cost more. Like I always tell clients, you'll end up making more on this bike than I will.

It seems we've met our goal to build a better bike, but we are constantly looking for ways to improve. New models and accessories are in development to ensure Rugged Cycles can meet your every bicycle fleet need.

Thank you for your interest in Rugged Cycles. If you have any questions or comments, please contact me directly at vince@ruggedcycles.com.

Keep pedaling safely,

Vince Denais